Abhishek S.
Shipping in public. Listening in private.

Abhishek

I lead women’s Indo-Western & Premium at Max Fashion. I also wrote the AI that runs the buying floor.

Rare profile. Category operator who ships production code.

Senior Buying Leader · Max Fashion Women’s Indo-Western & Premium · 530+ India stores NIFT ’12 · On the women's wear floor

abhishek@bengaluru ~ %
>role: senior buying lead
>dept: women’s indo-western + premium
>floor: 530+ stores india

AI and Creativity — Can Machines Be Genuinely Creative?

GPT-4 made 293 writers look more creative one story at a time, then made their stories more alike as a set. Doshi and Hauser’s 2024 experiment captures the central problem: a machine can raise the floor of creative production while lowering the variance from which new forms emerge.

Two tests hiding inside one word

Creativity can describe an artifact or its maker. Those claims require different evidence:

Test Question What present models demonstrate
Artifact Is the result novel, useful or surprising? Often, within bounded tasks
Process Did the system search, revise and select? Partly observable
Agency Did it intend the result or care whether it succeeded? Unknown

Haase and Hanel’s 2023 divergent-thinking experiments found chatbots performing near human levels on tasks such as proposing unusual uses for ordinary objects. That supports artifact-level creativity. It does not settle concept chinese room or concept hard problem consciousness because neither novelty nor fluency establishes experience.

Anthropic’s 2025 attribution-graph work traced causally active internal features during operations including planning and translation. The result makes “mere phrase retrieval” a poor mechanical description, but a computational graph is not evidence that anything inside the model feels surprise.

The diversity trap

Doshi and Hauser assigned writers no AI assistance, one GPT-4 idea or five GPT-4 ideas. Assisted stories received higher novelty and usefulness ratings, with the largest gains going to writers who scored lower without assistance. Semantic comparisons also found that the assisted stories resembled one another more closely.

The loop changes the unit of analysis. One writer gains options; 10 million writers drawing from related distributions may inherit correlated defaults. The danger is not repetition word for word. It is convergence on the same structures, metaphors and acceptable surprises.

Three kinds of machine creativity

Margaret Boden’s taxonomy separates three operations that “creative” tends to blur:

Type Operation AI evidence as of 2026
Combinational Join familiar elements Common
Exploratory Search within existing rules Strong in games, images and music
Transformational Change the rules defining valid work Contested

A model can combine a Bach chorale, a tabla cycle and a synthesizer patch. The harder case is a new musical grammar whose first appearance sounds wrong, as bebop did to some 1940s listeners, but later changes what musicians can hear. Assumption: preference-trained systems may discard such errors before a culture has time to recognize them as inventions.

What’s contested

John Searle’s 1980 Chinese Room separates correct symbol manipulation from understanding. Functionalists dispute that separation: if intention, revision and judgment arise from organized information processing in brains, they ask why comparable functions would be disqualified in another substrate.

Transformational creativity presents a second dispute. A machine may fail to alter its conceptual boundaries, or observers may reserve “genuine” creativity for artifacts attached to biography, struggle and social risk. The disagreement concerns both machine capacity and the human rules for assigning authorship.

The cultural evidence remains thin. A 2024 short-story experiment cannot tell us whether decades of assisted writing will compress culture into familiar forms or let millions of technically untrained people express ideas that otherwise remained private.

Why this has to do with other realms

The problem resembles biological monoculture, with one crucial difference: stories mutate whenever readers interpret them. Even so, dependence on a few model distributions creates correlated cultural failure. concept svalbard seed vault stores crop variance against catastrophe; no equivalent archive deliberately preserves rejected drafts, eccentric forms and low-probability ideas before ranking systems bury them.

Claude Shannon’s 1948 concept information theory gives the bridge a number: an event with probability (p) carries (I=-\log_2 p) bits of information. More predictable output carries less surprise. A culture optimized for immediate plausibility may become easier to consume precisely as it becomes easier to predict.

Key Sources

Further Reading

See Also

Abhishek's take

I use models to widen a draft, then distrust the first clean answer. Their most consequential bias may be convenience: the plausible sentence arrives polished enough to stop the search. If every assistant recommends the same sensible next page, which unsuggested page does this wiki most need?

Tags: #ai #creativity #divergent-thinking #generative-art #consciousness #originality